Fashion designer Guillermo Andrade is the mastermind behind one of the most unique, in-demand streetwear brands in the world, FOURTWOFOUR (424). 424 has had shows at Fashion Weeks in Paris, Milan, and Los Angeles. Guillermo sources his products directly from Milan, Italy, the fashion capital of the world.

424’s first brick-and-mortar retail on the exclusive enclave of Melrose Place in Los Angeles hosted private showings and special events for A+ personnel seeking a personalized and confidential shopping experience. Clients include Ye (Kanye West), The Weeknd, A$AP ROCKY, Miguel, Y.G., Kylie Jenner, and many more.

In 2023, Guillermo became the Creative Advisor for Major League Soccer in the USA, the first time any major sports league has had someone in such a role. He also now stars in his own streaming show on Apple TV+, Soccer Saved My Life.

In 2021, 424 collaborated with Hornitos Tequila and venture lab c/olabworks to launch the Andrade Mentorship Program (AMP), a 10-week apprenticeship program for emerging fashion creators.

In addition to successes with 424, Guillermo has worked on multiple projects with brands like Adidas, Arsenal Football Club, Liberty Youth Ministry, The Latin Grammys, and Michelob.

Guillermo Andrade is based in Los Angeles and operates the 424 retail store on Melrose Place. A biographical movie based on his life is currently in development.